When people buy speakers, what sounds “best” is extremely subjective. For example, Prof. Bose told us about a consumer research study he did where regular people (not studio engineers or musicians) listened to music and adjusted some equalizer knobs until it sounded best to them. Most of the people actually adjusted the equalization spectrum so that the sound reproduction did not have much bass. That is because the most common place for people to listen to music is in their car, and car speakers of the time had extremely poor bass reproduction. This is what they were used to when they were “enjoying” music.